Brands generally choose between two primary logistics networks to move product from the wholesaler to the retail shelf.

Direct Store Delivery (DSD)

In the DSD model, the distributor’s own employees deliver the product directly to the store and often handle the placement of the product on the shelf.

• Examples: Reyes Beverage Group, Coca-Cola Consolidated, PepsiCo.
• Why Brands Choose It: High-velocity brands or those in the "Cold Box" (refrigerated) often use DSD because it ensures the product is stocked and merchandised frequently. It is often preferred for products where shelf appearance and frequent restocking are critical.

Broadline & Warehouse Distribution

In this model, the distributor delivers pallets to a retailer’s central distribution center (DC) or back dock. The retailer’s staff is then responsible for moving the product to the shelf.

• Examples: UNFI, KeHE, McLane, Sysco.
• Why Brands Choose It: This is often the path for shelf-stable products, specialty "natural" brands, or brands with a high geographical spread. It is chosen for its logistical efficiency and lower per-case delivery costs compared to high-touch DSD.