Club channel tracking

Track Costco, Sam's Club, and BJ's in one view.

Costco can be your biggest account and your biggest competitor at the same time. See velocity by club and route to market, next to your shipments and every other channel, so a slowdown shows up the week it starts, not the month it hits your totals.

See it with your club dataRun the private label test

For beverage brands where club is one of the biggest accounts and one of the hardest to see.

Club is a top account. It's also the one you see last.

Each club reports in its own portal, with its own item numbers, on its own schedule. Syndicated scan covers club unevenly, promos are planned in one tool and measured in another, and shipments land in big, lumpy DC orders. So the club number in the Monday meeting is usually a spreadsheet someone rebuilt over the weekend.

  • Know your concentrationSee what share of your volume each club carries, so a private label launch is planned as a forecast event instead of read about as news.
  • Velocity by account and route to marketCostco direct, Costco through a distributor, Sam's, BJ's: each one on its own line, so a slowdown at one can't hide inside a strong month for the rest.
  • Three portals, three item numbersClub item numbers are mapped to your SKUs and UPCs once, so Costco, Sam's Club, and BJ's roll up to the same product.
  • Velocity that compares fairlyUnits per club per week, so a club that added 40 locations and a club whose shoppers bought more stop looking the same.
  • Rotation is not an out-of-stockWhen a region's clubs stop selling, Shopra checks whether the item rotated out or ran dry before anyone calls it lost distribution.
  • Shipments read against sell-throughDC orders are lumpy. Weeks of supply tells you whether a slow shipment week is a timing blip or a coming hole.
  • Club next to everything elseThe same week, the same SKU, beside grocery, convenience, and your distributor depletions.

What Shopra tracks for every club item.

The questions a club account lead gets every week, answered from the club's own data and yours.

Velocity

Units per club per week

By item, club, and region, against plan and last year. The number buyers use, so you walk in speaking theirs.

Distribution

Clubs selling vs authorized

See exactly which regions or clubs went quiet, and whether it lines up with a rotation, a reset, or an empty pallet.

Promotions

Lift on every event

Coupon book and instant savings events measured against the item's own base weeks, so you know what the spend actually bought.

Supply

Weeks of supply

Club sales against your shipments into club DCs, so you see a stock-out coming before the event sells through it.

Roadshows

In-and-out items

Seasonal and roadshow items tracked by the clubs that actually carried them, not averaged into the full chain.

Explains the miss

Off plan, and why

When club misses the number, Shopra splits it into fewer clubs, slower velocity, or a promo that underdelivered.

Club is one row in your business, not a separate project.

Club sits in the same model as your shipments, distributor depletions, and retail scan. The same product mapping and the same case equivalence, so club volume adds up with everything else.

  • Direct and distributor-served clubClub DC orders come from your ERP. Club business that runs through distributors shows up in depletions. Both sit in one view, labeled by path.
  • Club packs in CEA 24-pack variety and a 12-pack convert to the same case equivalence, so club and grocery volume compare honestly.
  • Ask in plain English"Which Costco regions are below 8 units per club per week?" Shopra AI answers from the same club data.
  • Ready for the reviewClub pages for the monthly business review and the buyer meeting, without rebuilding the deck.

Live in about a month.

We start from the reports your club team already downloads. Nothing changes for the buyer.

Week 1

Send the reports

The weekly item and club reports from each club's supplier portal, plus your shipments from the ERP.

Week 2

Map the items

Club item numbers matched to your SKUs, UPCs, and case equivalence. You review the map once.

Week 3

Line up promos and plan

Promo calendars and the club plan loaded, so every week shows lift and gap automatically.

Every week after

Track

New reports flow in weekly and the view, the flags, and the AI answers update with them.

See your club business in one view

Book a walkthrough and we'll load a few weeks of your own Costco, Sam's Club, or BJ's reports, so you see your real items and clubs, not a demo.

Book a walkthroughStart 60 days free

Questions

Which clubs do you support?

Costco, Sam's Club, and BJ's. If you sell to a regional club or a club channel outside the US, send us a sample report and we'll tell you how it fits.

Where does the club data come from?

From the reports your team already pulls from each club's supplier portal. You upload them, or send them on a schedule, and Shopra does the mapping and math. Shipments come from your ERP.

Doesn't syndicated scan already cover club?

Not evenly, and often not at the item and club level you sell at. Shopra uses the club's own data first and keeps syndicated scan for the rest of your channels.

We plan club promos in a trade tool. Does that work?

Yes. Promo calendars from your trade or promotion tool line up with club sales by item and week, so every event shows its lift. If you don't use one, a simple promo calendar file works too.

Do we need the rest of Shopra to use it?

No. Club tracking runs on club reports and your shipments. If you already use Shopra, club joins the view you have.