For beverage distributors
Portfolio intelligence for brands you manage
Shopra turns thousands of rows across shipments, depletions, retail performance, incentives, and supplier investments into clear actions.
How it works
Every supplier and brand in one portfolio view.
10+ hrs a week
Time brand teams get back when manual report pulling.
10+ hrs a week
Time brand teams get back when manual report pulling.
30 days
From kickoff to live, on a warehouse you own.
The problem
Your brand managers are doing analyst work.
The data for every supplier and brand exists, but it lives in thousands of rows across shipments, depletions, retail performance, incentives, and supplier investments.
The portfolio is hard to see at once
Which brands are growing efficiently, which are missing targets, which investments are low ROI, all buried in spreadsheets.
Waiting on analysts or drown in reports
The time that should go to helping suppliers grow goes to building the report instead.
Problems surface late
Declining POD counts, supplier deterioration, retail execution issues, and inventory concerns show up after they cost you.
The workflow
See the whole business in one place
Once your data is connected, the work gets simple. See depletions with their drivers and drags, keep distributor performance visible, catch retail gaps before the shelf empties, and let the reporting run itself.
portfolio
See the whole portfolio in one grid
Every supplier and brand with growth %, target vs actual, spend, profit per POD, distribution, retail performance, and ROI in a single view.
distributor
Hold distributor performance visible
Shopra combines shipments, depletions, retail performance, incentive spend, marketing investment, and distribution growth so the cause is clear, not just the trend.
inventory
Get opportunities detected for you
Shopra flags high spend with low growth, high profit with low distribution, declining POD counts, supplier deterioration, retail execution issues, and inventory concerns, and every alert includes a recommended action.
alerts
Act on proactive alerts
Stock rates trending down, POD declines, supplier or rep performance slipping, low ROI spend, missed targets, and distribution opportunities arrive in your inbox.
Built for every team
Give every team the same picture
Whoever owns the forecast, the distributor relationship, or the data model gets the view they need, all from the same numbers.
Sales ops and leadership
Prioritize accounts, surface trends before the monthly report, and walk into reviews with the answer already in hand.
Distribution and field teams
Spot at-risk orders with revenue impact, track the daily order tracker against forecast, and drill into any distributor, retailer, product, or person.
BI and data
Get a clean, harmonized model in a warehouse you own, with direct warehouse access and role-based controls, instead of another black box.
See your portfolio in a new way
The difference
Built on a foundation, not just dashboards
One harmonized source of truth
We unify shipments, depletions, distributor inventory, and retail scan into one model, so the numbers finally agree across every team.
An intelligence layer
Shopra connects the data and surfaces what is driving and dragging the business, with the drill-down behind every number on product, distributor, retailer, and person.
A warehouse you own
Your data lives in a dedicated Google Cloud warehouse that you own, with role-based access controls and direct warehouse access. Your data stays yours.
Integrations
Connect the sources you already run on.
Shipments, depletions, distributor inventory, and retail scan flow in through a mix of near real-time integrations and 24-hour SFTP exports and ingestion, including VIP and Encompass, plus API access and a fast agent backend for querying.
Your data stays yours. Dedicated Google Cloud warehouse, owned and controlled by you.
jump ahead
Frequently asked questions
The things most brands ask us before they start the pilot. Can't find your answer here? Get in touch.
Just a 30-minute kickoff call. We'll ask about your current stack, confirm fit, and handle everything from there.
If you're pulling reports from multiple places, reconciling spreadsheets, and still not getting a clear picture of your business, Shopra was built for you. We work best with beverage brands at scale, and offer tailored programs for earlier-stage brands looking to get ahead of the curve.
30 days. Week 1 warehouse setup and source review, week 2 integrations and historical loading, week 3 KPI validation and dashboard config, week 4 training and launch.
ERPs like NetSuite and SAP, distributor platforms including VIP and Encompass, retailer portals like Walmart, Kroger, and Target, and scan data providers including Circana, SPINS, and NielsenIQ. If you're running something not on this list, we've likely connected to it before or can find a path forward.
Because we focus specifically on beverage, we can typically gather everything we need in just a couple of calls. Once we understand your requirements, our team handles the full implementation and setup of Shopra for you.
A connected view of your data, structured and updated daily, with initial insights into your shipments, depletions, and retail performance. The pilot is the starting point — we continue building and refining from there based on what matters most to your team.
ready when you are
Turn your data into your next move
Full access for 30 days. See your drivers, your drags, and where to act before you commit to anything.
Start my free 30-day pilot
Access to all platform features
White glove data setup end to end
Most brands are live within 14 days
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